The Joshua Tree and ethical jewellery label ANUKA have collaborated to bring supporters of the charity an exclusive range of jewellery.
Launching in June, The Joshua Tree have worked alongside ANUKA to design a selection of inspiring bracelets using recycled silver. The bracelets feature a disc delicately etched to show a silhouette of The Joshua Tree of life and giraffe, with cut out detailing to create a beautiful piece to cherish for a lifetime.
The bracelet is hand engraved with a choice of 6 inspiring words and coloured threads each holding a different meaning: Gold (Spirit), Pink (Love), Green (Family), Blue (Strength), Purple (Hope) and Light Blue (Courage).
Known for their innovative approach to transparency, with every aspect of their production visible for all to see; ANUKA were thrilled to be part of the special collaboration.
‘Joining forces with a local charity was an easy decision for us at ANUKA. The Joshua Tree are making waves with the support they provide families in the North West and Wales, but they desperately need more and more help’ Said Francesca, ANUKA founder. ‘Creating the range was an exciting process, the logo is so playful which allowed us to have some fun with how we integrated it into the jewellery.’
50% of the proceeds from the bracelets go towards The Joshua Tree and will help to continue the work they carry out in being a provider of physical, psychological and emotional support to families affected by childhood cancers across the North West and North Wales.
The Joshua Tree commented: “Working with a local, ethical jeweller like ANUKA has been inspiring. We started with an idea of a friendship bracelet to help raise brand awareness and start a conversation about the incredible work our family support team do and are about the launch of more designs to in September to mark Childhood Cancer Awareness Month. We couldn’t be more thrilled with Francesca’s vision and eagerly anticipate more designs to come in aid of The Joshua Tree.”
Following the launch of the bracelets capsule collection, there will be a fine jewellery range to land on the website September 2019, which will further bring to life The Joshua Tree of Life and the elegant Giraffe.
The bracelets can be purchased through the ANUKA website as well as The Joshua Tree website shop, the full range will be available from Sept 2019.
Find out more about ANUKA Jewellery at https://anuka-jewellery.com/